ABA Bank Marketing Video Awards

The envelope please…

Thank you to the hundreds of banks that submitted videos and the thousands of viewers that voted for this year’s Awards.

The 2017 Winners, Runners-up, and Best in Show winner were announced at the ABA Bank Marketing Conference in New Orleans and appear below.  Congratulations to all.

Feeling inspired and want to see more?  View all 24 Finalist Videos.  Then check back on April 2, 2018 for details about the 2018 Bank Marketing Video Contest.


Best in Show

This was the single video that received the highest tally across banks of all asset sizes when judges’ scores were combined with public votes.

The winning video is both a send-up on Super Bowl advertising—and a humorous take into how a strong banking relationship allows us to focus on what we do best.

Winner: “Just a Horse”
Fitzgerald & Co. for
Columbus, Georgia


Best in Asset Category

Winners of this prize were determined through combination of the judges’ scoring and public votes within each asset category.


Under $500 Million

The winner of this category is a poignant reminder of the value of a long term relationship with a local community bank.

Winner: “FNBC + Boyd Jackson = Better Together”
Ash Flat, Arkansas

Runner-Up: “Connecting Our Community”
Golden Valley Bank
Chico, California


$500 Million – $1 Billion

A bank product that makes you want to get up and dance is at the center of the winning video in this asset category. And it doesn’t leave you wondering where the bank is located.

Winner: “JD Bank ZydeCash Checking”
JD Bank
Lake Charles, Louisiana

Runner-Up: “Big Surprise at Wayward Owl Brewing – Fidelity Frenzy”
Jeff Januszek Social Media for
Fidelity Bank
New Orleans, Louisiana


$1 Billion – $5 Billion

This category winner shows how kindness is contagious—and highlights the many ways a bank can strengthen its ties to the individuals who live in the communities it serves.

Winner: “125 Years; 125 Random Acts of Kindness”
The Bank of Missouri
Perryville, Missouri

Runner-Up: “Doers Welcome”
Minnwest Bank
Montevideo, Minnesota


$5 Billion

As the top scorer overall, this video was also the winner of the Best in Show prize.

Winner: “Just a Horse”
Fitzgerald & Co. for
Columbus, Ga.

Runner-Up: “The Story of Shell Restoration”
First Commonwealth Bank
Indiana, Pennsylvania