Privacy Policy

Welcome to the American Bankers Association’s Bank Marketing website (“Website”). If you have any questions about your rights as a user of this service, you can reach the site administrator by e-mail at lprice@aba.com. Use of Information: The ABA does not share personally identifiable information about Website users to any external third party. However, ABA does gather and collect information regarding your use of our Website in order to better serve the ABA Membership and its evolving needs and may share this information with ABA’s subsidiaries and affiliates. The information gathered will be (i) personal information voluntarily supplied by you when you register on our Website or subscribing to receive “The Weekly Digest;” (ii) a valid email address provided to ABA through registration or attendance at an ABA sponsored event or the sale of products and services; and (iii) tracking information collected as you navigate our Website. Once you have provided personally identifiable information, it will only be used for purposes of managing our Website, collecting navigation history and data, providing targeted email marketing promotions, or for such other purposes as described at the point of data collection. Such information will not be transferred to other parties unless otherwise stated at the point of data collection. ABA reserves the right to disclose any information as required by law, a court order, or to a duly authorized investigative agency.

Website contains cookies: Information is collected about you on our Website through technology and web tracking tools, including cookies. ABA aggregates and analyzes this information in order to learn more about how our Website is used and how to deliver relevant content, products and services to ABA Members. Please note that you will not be able to access certain areas of our Website if your computer does not accept cookies from us.

Opt-Out Options: If, at any time, you prefer not to receive e-mail marketing information from us, simply follow the unsubscribe options at the bottom of each e-mail.

Our Privacy Policy may be amended from time to time. Any such changes will be posted on our Website.