F&M’s Big Idea: Squirrel PFM

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by Price
February 28, 2018

F&M Bank

ABA Bank Marketing is spotlighting the big ideas that are coming to life at banks across America. Whether they’re campaigns, technical innovations, or community outreach programs, share the story behind what your marketing department is solving for—and how you did it.

Virginia-based F&M Bank has launched a personal financial management platform (PFM) called Squirrel. Here’s how this $700 million community bank found a way to increase customer engagement by offering the kind of digital financial solution normally found at larger banks.


Tell ABA Bank Marketing about your big idea by submitting a written or video description to the Idea Bank.

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