Your instructors are experienced bank marketing practitioners, presenting up-to-date content relevant to your bank’s needs.

Throughout the program, content is brought to life as you step into the shoes of the CMO at Edge Bank and Trust – a fictional bank with real-world challenges. Instructors relate course concepts to the Edge Bank situation, and you apply learning helping Edge Bank address significant business issues, and develop impactful marketing solutions.

Shon Aguero
Executive Vice President of Retail and Small Business Banking
Landmark Bank
Columbia, Missouri
Kristin Sundin Brandt, CFMP
President
Sundin Associates
Natick, MA
Kimberly T. Barker Conway
Administrative Vice President, Manager of Marketing Planning & Operations
M&T Bank
Baltimore, MD
Amber Farley
Executive Vice President, FMS Social
Financial Marketing Solutions
Tom Hershberger
President and CEO
Cross Financial Group
Lincoln, NE
Lance E. Kessler, CFMP
President
Lance Kessler & Associates
Mechanicsburg, PA
Charles LeFevre, CRCM
SVP/Chief Compliance Officer
Fidelity Bank
Baton Rouge, Louisiana
Jeffrey P. Marsico
Executive Vice President
The Kafafian Group, Inc
Joann Marsili, CFMP
Vice President, Marketing and Sales
Fidelity Bank
Dunmoore, PA
Laura Pomerene, CFMP
Senior Vice President & Marketing Director
First National Bank and Trust Company
Beloit, WI
Theresa Wendhausen, CFMP
AVP Branding & Communications Officer
First National Bank and Trust
Beloit, WI