Online Training and Briefings for Bank Marketers

Your customers have already changed the way they bank and the way they shop for bank products and services. Your marketing channels and strategies need to change with them. Training and Briefings combine high-quality educational opportunities with online flexibility that allows you to quickly acquire new skills and apply them to increase customer engagement and build strong customer relationships.

What’s New

ABA is happy to announce three new marketing courses! These courses are introductory in nature, showing your new bank marketer (or, banker new to marketing) the relevant knowledge to get started, and keep going.

  • Marketing Planning – Best practices, action plan, budgeting – Starting December 11
  • Marketing in Banking – What it is, how it works, what to do – Next Session begins January 16, 2018
  • Marketing Management – Branding, PR, digital and ROI – Ring in the new year right, course begins on January 22, 2018


ABA Briefings allow you to stay on top of current industry issues without leaving your desk. Attend an expert-led virtual discussion on marketing and retail topics and related compliance regulations. Simply sign up and log on.

Online Training

ABA’s extensive suite of online training brings unmatched content in an interactive, digital format that engages learners and responds to the industry’s changing demographics. Choose the title and format that best meets your training needs.